Product Marketing Manager

About

Siemens is looking for a remote Product Marketing Manager in the US to lead product marketing, branding, and digital strategies across B2B and B2C channels.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 10+ years of experience in marketing, product marketing, brand management, or related fields
• Experience developing product positioning, branding, and digital campaigns
• Ability to travel up to 10% for business meetings and events
• Legally authorized to work in the United States without company sponsorship

Responsibilities

• Develop and execute product marketing and branding strategies for B2B and B2C audiences
• Translate customer insights, market research, and competitive intelligence into product positioning and GTM plans
• Lead digital marketing strategies across social media, email, and online advertising
• Provide creative direction for marketing collateral maintaining brand standards
• Establish KPIs and evaluate campaign performance using data-driven insights

Benefits

• Comprehensive health and wellness benefits
• Target incentive of 10% of base salary